Božena Marković

Božena Marković has been a Teaching Assistant at the Department of Communication Studies at the Faculty of Croatian Studies, University of Zagreb, since 2026.

She obtained her Master’s degree in Communication Studies from the Faculty of Croatian Studies in 2025 with the thesis Building a Personal Brand in Classical Music in the Digitalised World. In the same year, she co-authored and published a paper titled Personal Branding in the Classical Music Industry in the Age of Social Media with Assoc. Prof. Krešimir Dabo in ESSACHESS – Journal for Communication Studies. Her research interests include branding and personal branding, audience development in classical music, and media and music semiotics.

She actively participates as an organiser, lecturer, and moderator at Croatian and international symposia and conferences, most notably moderating a panel at Voices – European Festival of Journalism and Media Literacy.

MARKOVIĆ, B., & DABO, K. . (2025). Personal Branding in the Classical Music Industry in the Age of Social Media. ESSACHESS – Journal for Communication Studies, 18(2(36), 223-246. https://doi.org/10.21409/t16x-xb29