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Opcije pristupačnosti Pristupačnost

Introduction to Public Relations

Code: 28500
ECTS: 5.0
Lecturers in charge: doc. dr. sc. Tamara Kunić
Lecturers: dr. sc. Ana Marija Dunaj - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to familiarize the students with the basic concepts of public relations and explain key concepts, processes, theoretical approaches and models of communication. The students will learn the importance of planning and management in public relations, the characteristics of media relations and the use of various techniques in PR. The participants will be introduced to the PR areas of practice in the public, political, non-governmental and non-profit sector, as well as in the for-profit sector, particularly in corporate communication. In addition to internal communication, the course will cover crisis communication, as well as ethical and legal standards in public relations.
Learning outcomes:
Literature:
  1. Cutlip, S., M.; Center, A.; Broom, G. (2003). Odnosi s javnošću. Mate, .,
  2. Tkalac Verčić, A. (2016). Odnosi s javnošću. HUOJ,
  3. Tomić, Z. (2016). Odnosi s javnošću - teorija i praksa. Synopsis,
  4. Cameron i sur. (2008). Public Relations Today. Pearson,
  5. Jakopović, H. (2012). Odnosi s javnošću kao znanstvena grana informacijskih i komunikacijskih znanosti. Medijske studije, 3(5), 85-100,
  6. Macnamara, J., Lwin, M., Adi, A. & Zerfass, A. (2016). 'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385,
  7. Schultz, D. E. (1996). The inevitability of integrated communications. Journal of Business Research, 37(3), 139-146.,
  8. Verčič, D., van Ruler, B., Bütschi, G., & Flodin, B. (2001). On the definition of public relations: a European view. Public Relations Review, 27(4), 373-387.,
Optional literature:
  1. , Skoko, B. (2006). Priručnik za razumijevanje odnosa s javnošću. MPR, , , .
  2. , Tench, R; Yeomans, L. (2009). Otkrivanje odnosa s javnošću. HUOJ, , , .
  3. , Kesić, T. (2003). Integrirana marketinška komunikacija. Opinio d.o.o., , , .
  4. , Cutlip, S., M. (1995). Public Relations History. Routledge, , , .
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

4. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

6. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
Consultations schedule:

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