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Faculty of Croatian Studies

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Sectoral Public Relations
Sectoral Public Relations
Code: 37926
ECTS: 5.0
Lecturers in charge: doc. Krešimir Dabo
Lecturers: dr. sc. Žanina Žigo - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to familiarize the students with the fundamentals of public relations (PR) and strategic communications in a variety of sectors: corporate and business communications, PR in government agencies and the public sector, PR in politics, the civil sector, relations with the local community, establishing communication between sectors. The students apply the theories of PR in practice, learn the differences in PR for certain sectors, the characteristics of public, external and internal relations and communication, and in particular the importance of strategic planning and resources that PR uses in practice.
Learning outcomes:
Literature:
  1. , Tench, R.; Yeomans, L.; Otkrivanje odnosa s javnošću; Zagreb: HUOJ (2009), , , .
  2. , Jugo, D.; Strategije odnosa s javnošću; Zagreb: Profil (2013), , , .
  3. , Holtz, S.; Korporativni razgovori - vodič za provedbu učinkovite i prikladne interne komunikacije; HUOJ, Zagreb (2011), , , .
  4. , , , , .
  5. , , , , .
Prerequisit for:
Enrollment :
Passed : Introduction to Public Relations
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

4. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

6. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
Consultations schedule:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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