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Quantitative Research Methods in Communication Sciences

Code: 118527
ECTS: 5.0
Lecturers in charge: Ivan Burić, Associate Professor, PhD
Lecturers: Lectures:
Ivan Burić, Associate Professor, PhD

Seminar:
Ivan Burić, Associate Professor, PhD
Take exam: Studomat
English level:

1,1,0

In agreement with the students enrolled in the course, the lecturer will provide as many teaching elements in English as possible, or in both English and Croatian for mixed groups (i.e., bilingual teaching materials and bilingual exams). Level 2 also includes additional individual consultations with foreign students (as in Level 1) for the teaching elements which will be held in Croatian.
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1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
Description:
The aim of the course is to introduce students to the basic quantitative methods used in scientific research of media and communications through theoretical lectures and deepen the acquired theoretical knowledge about the methods of the seminar.
Learning outcomes:
Literature:
  1. Berger, Arthur Asa; Media and Communication Research Methods: an Introduction to Qualitative and Quantitative Approaches, part IV.; Los Angeles, London, New Delhi: Sage Publications Inc. (2011),
  2. Riffe, Daniel, Lacy, Stephen; Fico, Frederic G.; Analyzing Media Messages. Using Quantitative Content Analysis in Research; Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers (2005),
  3. Wimmer, Roger D.; Dominick, Joseph R.; Mass Media Research: An Introduction, 9th ed., chapters 6, 7, 8, 9; Boston: Wadsworth, Cengage Learning (2011),
  4. Berger, Arthur Asa; Media analysis techniques. Thousand Oaks: SAGE publications Inc.; Thousand Oaks: SAGE publications Inc. (2012),
  5. Jensen, Klaus Bruhn (ed.); A Handbook of Media and Communication Research. Qualitative and Quantitative Methodologies; London, New York: Routledge (2002),
1. semester
KOM-dipl (5043): ZNANSTVENO ISTRAŽIVANJE MASOVNIH KOMUNIKACIJA - Regular studij - Communication Studies

2. semester Course not offered
KOM-dipl (5043): ZNANSTVENO ISTRAŽIVANJE MASOVNIH KOMUNIKACIJA - Regular studij - Communication Studies

3. semester
KOM-dipl (5043): ZNANSTVENO ISTRAŽIVANJE MASOVNIH KOMUNIKACIJA - Regular studij - Communication Studies
Consultations schedule:
  • Ivan Burić, Associate Professor, PhD:

    Monday, 11.00-12.00

    Location:

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