| Code: |
57248 |
| ECTS: | 4.0 |
| Lecturers in charge: |
pred.
Ivana Jeleč |
| Take exam: | Studomat |
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English level:
1,0,0 |
All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English. |
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| Description: | |||||
To provide students with an insight into key elements of organization identity that affect image creation, the basics of lobbying and key characteristics of a lobbyist, as well as positioning of organizations on the market. To teach students how to apply the tools of public relations that are used during the process of creating identity and organizational culture, which affect the reputation of an organization. Familiarize them with the basic tools in the work of a lobbyist, which are used in the public relations practice. Familiarize them with the basic theories of identity and image, as well as the practical skills needed to work in public relations. |
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| 2. semester |
KOM-dipl (4396): OJ: Specijalistička radna grupa 3. - Regular studij - Communication Studies |
Pristupačnost