Advertising in Public Relations

Basic data
Detailed data
Classes
Consultations schedule

Code:	292488
ECTS:	3.0
Lecturers in charge:	doc. dr. sc. Marta Takahashi
Lecturers:	doc. dr. sc. Marta Takahashi - Lectures doc. dr. sc. Marta Takahashi - Seminar
Take exam:	Studomat

Load:

1. komponenta

Lecture type Total

Lectures 15

Seminar 15

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

The objective of the course is to introduce students to advertising as a key tool in public relations, with a special emphasis on legal regulations and ethical standards. Students acquire fundamental theoretical knowledge and practical insights into advertising and public relations practices, focusing on communication processes, tools, and forms in contemporary media channels.

Learning outcomes:

Literature:

1. semester Course not offered

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

2. semester

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

3. semester Course not offered

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

Consultations schedule:

For consultation hours, please contact the course lecturers.

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